If you’re considering selling or buying a medical practice and aren’t sure where to start, you’re in the right place.


Lessons I learned buying and selling my medical practice

My name is Jason Luban, and my mission is to help my fellow medical practitioners buy or sell their practices without getting screwed by brokers or anyone else. I want you to get all the information you need to make sound decisions so that you can have the time and freedom to focus on more important things. Sounds corny, but there you have it.

My mission is accomplished through the abundance of information on this website, occasional emails, and you-specific, one-on-one advice. This site and its resources can help you cut the crap, simplify all parts of the process, and get right to what matters to you: From finding a buyer to creating a contract; from pricing/valuating a practice to reducing attrition and ensuring a smooth hand-off. Not sure where to start? Start here.

  • Who Is Jason?
  • What I Believe
  • FAQ
  • Opinions

Is it just you, Jason, who works at Selling A Practice.com?

I'm a bit overwhelmed. Where do I start with selling or buying a practice?

What services do you offer?

Do you offer coaching, mentoring, or other services with regard to the buying or selling process?

What are the typical steps when you start to work with someone?

I've been told you won't work with me. Why is that?

How do you make money? What are your fees?

How do you differ from a broker? 

What about confidentiality?

Republishing, linking, & sharing posts

Medical Doctors

This is quite possibly the most disruptive site in the recent history of physicians selling their practices. As a doctor trying to sell my practice, I was under the impression that using a broker was the only way to go. So I did. Six months, zero buyers, and a non-refundable $2,500 later, I decided to take matters into my own hands. A quick Google search landed me here at Selling A Practice.com. I used some of the free do-it-yourself information on the website to get started, but didn't want to get bogged down in the details. Now, a year later, I'm happily retired. Jason and the staff there allowed me to relax and focus on my transition while they did the dirty work. I may be an old-fashioned doctor, but this modern approach worked best for me.

Michael James Medical Doctor

Finding a Buyer, Negotiation, Contracts, & Transition

A colleague recommended SellingAPractice.com to me. I had very little time (was moving out of the area in 3 weeks!), had sold my house, and was ready to walk away from my practice. Jason encouraged me to reach out to a few local "competitors," advised me on negotiating with interested parties, drew up the NDAs and contracts, and I successfully sold my practice in under a month! Jason had a lot of experience, so he could offer ideas on how to get prospects and advice on the pitfalls to avoid. It was worth every penny to have him write up the final contract. I highly recommend working with Jason; my only regret is not having found him earlier in the selling process!

Angela Lee Chen Acupuncture Physician

Thinking Through the Pre-Sales Process

If you are pondering or planning selling your practice, I strongly recommend reading & researching SellingAPractice.com’s extensive Library, and then contact them! You will find the people at SellingAPractice.com thoughtful, experienced and concise. The perfect guides one could only dream of. My issue was messy & complicated- they listened, and helped me clearly prioritize my ‘next steps’. Wherever you are in your pre-sale process contact SellingAPractice.com. I’m so happy I did!

Cynthia Cates Acupuncturist

Partnership Buy-out

SellingAPractice.com was extremely easy to work with during the sale of my company. I co-owned a healthcare corporation where I was 50/50 partners with my business associate and Jason was very knowledgeable in how to sell my portion of the business to my partner. He put our minds at ease during the initial phone consultation where he took the time to explain the process to us and gave us great advice on what to expect in the coming months and what steps we needed to take to make the transition smooth. He also gave us a helpful guide/check list so that we were able to make sure everything was complete on our end as well as a contract to legally finalize everything. I would definitely contact SellingAPractice again if I ever find myself either buying or selling a medical practice in the future.

Jenna Ferraiolo, MS, LAc (Former) Co-Owner, Earth & Air Wellness

Every Sale Is Unique

Working with Selling A Practice was my first foray into the idea of selling my practice, as such I had no knowledge of the details of the process. Jason was very patient and informative in helping me understand what was needed, and even though we had some challenges selling the practice, he was very willing to work extra at no additional cost to try alternatives to the original plan. For me this is a rare quality where simple right and wrong is placed above profit margins. I would be comfortable recommending SellingAPractice.com to other practitioners.

Dorian Kramer Owner, Shen Dao Integrative Health

Medical Practice Valuation

I recently converted my Community Acupuncture & East Asian Medical Clinic to a non-profit and needed a business valuation done for the IRS. I had been looking around for months trying to find someone who knew ANYTHING at all about valuing a medical practice. No one seemed confident that they knew what they were doing and all were totally beyond our price range.

I stumbled on Jason at Selling A Practice almost by accident, and am so happy to say that not only was it extremely easy to work with him, but he was both fast AND affordable. I highly recommend Jason if you have any need to get a valuation done for your business!

Allyndreth Stead Director, White Phoenix Community Clinic

Success After The Broker Failed

It cost me around a thousand dollars to list and evaluate my practice with a broker. I was totally green to the process of selling a business, and although using a broker helped get my feet wet and gave some mild understanding of the process it proved unsuccessful. Mostly I got people kicking the tires, low-balling, information seeking for their own ends and unqualified unrealistic candidates.

After a couple years of with a stale listing on a broker's website, I heard about Jason at Selling A Practice.com. I looked at his site. He seemed generous, experienced, and well informed with his information. I reached out and after a long conversation I knew I found someone I could trust. We started the process of finding a buyer, which was much of what the avatar exercise had me imagine.

Jason ultimately coached me and my buyer through the rest of the process, including the generation of seven drafts of our sales contract and an attorney's hair-splitting review. He was insightful, flexible, and knowledgeable. He set both me and my buyer at ease, and the cost was very reasonable, transparent, and affordable. I highly recommend him and the free resources at SellingaPractice.com to anyone who is interested in buying or selling a medical practice.

Cameron Bishop DAOM, L. Ac

Selling The Building With The Practice

When it was time to sell my practice and building, Selling A Practice.com provided invaluable assistance through the entire process. I first reached out to them and spoke with Jason when I was just beginning to consider selling. Though I didn't originally intend to sell for another year or so, one thing led to another and now, barely six months later, both are sold!

Surfing the details of selling a 3000 square foot building with 8 tenants, and a busy three-provider practice with 7 employees, was a very complex undertaking that Jason handled seamlessly. He helped draft the perfect Asset Sale Agreement reflecting contract law in my state, and he coordinated with my real estate broker to make sure the real estate sale and practice sale came to simultaneous completion without a hitch. Because of the complexity and inter-contingency of the two sales (involving banks, real estate brokers, lenders, lawyers, accountants, and emotions on both sides), there were many details to attend to. Whenever I needed Jason's advice, he was there, often checking in before I knew I needed his advice! When I needed help in negotiations that were both intricate and sensitive, Jason proactively positioned me for all contingencies in advance.

I could not have completed this sale without Jason's expertise and knowledge of practice sales. If you are considering selling (or buying) a practice, I encourage you to speak with someone who has experience both as a physician and with buying and selling medical practices. Speak with Jason--his ethics and knowledge are beyond reproach.

Dawn-Starr Crowther, L.Ac. (Former) Owner, Jade River Healing Arts Center


Jason is very professional and easy to work with. He made an extremely daunting task very simple and straight-forward. I had a buyer lined up but I needed a legal contract that included everything I didn't even know I needed to protect both me as the seller as well as my successor, the buyer. The buyer even commented on how impressed she was that the contract protected both of us so well.

Jason is extremely responsive and organized and he made the contract process a breeze. I was impressed with his knowledge and expertise in this area. It's not everyday you run into someone with specialized experience in selling an acupuncture practice as well as the legal understanding of the entire process and all of the things that someone needs to consider legally when doing so.

I would highly recommend him to anyone that is looking to sell their practice.

Danielle Hennes Acupuncture

Transitioning Without Attrition

I found out about the practice I bought when I received a postcard sent by SellingAPractice.com. Usually I put those things in my trash can immediately, but this one was very easy to see and made me interested in checking up on the related website. Everything was outlined very well and it was easy for me to understand the value of the practice.

The seller, coached by Jason at SellingAPractice, thought about my side of the deal so much that the transition was very smooth and comfortable for me. I am retaining over 90% of the former owner's loyal patients and my practice is blessed with lots of joy and happiness. But without the methods Jason suggested, this would have been harder for me to achieve, especially in the first year after getting this new practice.

If you are looking to sell or buy a practice, you will not find any better person than Jason to consult with and get good advice from. He has something different to offer than just being a consultant. He thinks from your point of view, and he deeply cares about you when you buy the practice, even when he is working for the seller. He works with you to get the best results and you will not regret working with him.

I can only tell you this as I am the witness of his thoughtfulness and kindness to both me and my husband as buyers, and also the patients, whose experience he cared deeply about.

Mimi Ishimaru, PhD, ND, LAc Complementary Medicine

Getting to 'Yes'

Through Jason's mediation between myself and my potential buyer, he transformed a tricky, frustrating situation into an opportunity for growth, movement and abundance. Who could do this better than a warm, skilled veteran of both successful medicine and business? He is able to listen and advise from the caring integrity of a practitioner, with a keen eye on the pertinent details. Working with him got to the heart of difficult money and business decisions, leading ultimately to the best outcome for my health and happiness. We are lucky to have him in this field and I'd highly recommend consulting with him.

Brooke Moen Functional Medicine

Mediation, Negotiation, & Conflict Resolution

Jason was an incredibly helpful resource in the midst of a difficult mediation between myself and another practitioner. He always responded to emails within minutes, had great business insight and rationale, and quickly helped us to come to agreement and find a peaceful, win-win resolution. Our situation required numerous phone calls, many emails and hours of mediation, much of which we were not charged for. Jason was remarkably attentive throughout the entirety of the process. Our interactions were not limited to just the legality of the situation though. Jason made room for the emotional component that can sometimes come with these events as well. He was supportive and reassuring from beginning to end. Jason's guidance was absolutely invaluable, I would highly recommend his services!

Hanna DeFuria Acupuncturist

Sounds Advice on Purchasing and Selling Practices

I've consulted with Jason about both purchasing and selling practices. He is so generous with his knowledge and my gut always jives with his suggestions. I usually feel validated when I ask him what to do in certain business situations. His advice and knowledge is very sound! I will definitely ask Jason for help in selling my practices when the time comes.

Sharon Pruss CEO, Blossom Wellness & Fertility

Selena checking the view near our home in Spain.

My Promise To You

I put together the resources on this website and started this business because I was tired of hearing stories about acupuncturists, dentists, MDs, chiropractors and other allied practitioners being ripped off, underserved, and overcharged by brokers and others who cared more about a sale than a relationship.

I truly love interacting with my clients, helping people reach their goals, and I promise to deliver as much value as I am able. Everything I do here is designed to give you the results you're after as fast and efficiently as possible, with as little confusion and overwhelm as possible. My success comes only as a direct result of your success. I firmly believe that money is a byproduct of good service and promises met, and that is my promise to you.

Now What?

Our most successful clients schedule a call with us to evaluate where they’re at and how we can help them get where they want to go. We highly recommend you do the same. We can do any or all of the hard parts for you, and charge a transparent hourly fee after our first free call. Simply fill out the form to the right and we'll take it from there. 

This site is designed to be a one-stop resource with everything you need to get organized, figure out the value of a practice, find a qualified buyer, and seal the deal in a simple, efficient, stress-free manner. No retainers. No brokers. Just the information and support you need, as you need it. If you’d like info on a specific aspect of the process, check out one of our major subject areas below.

Pre-Sale Prep

Practice Valuation

Find a Buyer

Create a Contract

Seal the Deal